Iron Chef UK’s Judy Joo opening her own Korean restaurant today
A little later than expected, but as we say ‘better late than never’, the newest and most talked-about Korean restaurant of the past few months is to open in Soho on January 9, i.e. today!
Jinjuu is the brainchild of Judy Joo, a Korean-American entrepreneur who traded a successful banking career for a place in the kitchen. An active promoter of the slow food philosophy in New York, she soon joined the ranks of Gordon Ramsay’s restaurant as a chef.
Only a few years in, she was called to become one of the 4 Iron Chefs on popular Channel 4 cooking competition show of the same name. While working as an Executive Chef for the prestigious Playboy Club London, her celebrity as a TV host in the UK led her to appear as a judge on several U.S. cooking shows: Iron Chef America season 4, Guy’s Grocery Games and Kitchen Inferno. You can check Judy’s work in all her other shows on the Food Network UK.
In May 2014, she was offered the opportunity to host her own cooking show dedicated to Korean cuisine: Korean Food Made Simple which airs on the Cooking Channel in the U.S. every Saturday 7.30am ET.
The show does not seem to be airing in the UK yet (we hope it will!). But, we are actually luckier, as instead, we will be able to experience Judy’s cooking for real at Jinjuu in Kingly Court, just off Carnaby Street (a popular spot, including with Korean actors), from today and after more than 6 months of preparation. Judy Joo’s menu is to embrace the craze for Korean street food, with all our favorite dishes, including kimchi fries, jeon and Korean fried chicken.
As Jinjuu is running its soft launch over the weekend, the restaurant is fully booked for the next four days. However, you will be able to book a table from Wednesday 13 January, when the restaurant opens to the public. So keep an eye and look for the next availability… and please let us know your thoughts once you tried.