Western Europe has probably been the hardest market for Korean dramas to break into, given the already well established TV production industries, audiences’ preferences for local flavours and/or American crime procedurals and soaps, as well as strong disparities between countries. This is why we have chosen to start with this region to kick off our new […]
Besides our main activity of promotion of Korean TV drama series in the UK, we have decided to launch an activity of distribution of Asian co-produced webseries under the umbrella of Daehan Drama. Our decision is based on the international market’s growing acceptance of webseries as professional and qualitative content: Previously ad-funded streaming services […]
Cultural trends are often combinations of the zeitgeist and more rational triggers. Among them is the work and efforts of those who, behind the scene, have directly or indirectly, actively or passively, promoted them. In the case of Korean dramas, we could say that Korean TV executives may have indirectly made their colleagues aware of the audience’s […]